The Dos And Don’ts Of Website Redesign

So it’s time for a redesign of your website, and you want to do it in a way that will cause the least disruption of service to your customers and will also maintain your brand identity.

There are a number of different reasons why a business may want to redesign their website. Often a company has grown so much that the original website design no longer serves the needs of their customers.

Or, the original website may have been thrown together hastily just to establish a website presence, like putting up a sign in front of your brick and mortar store. Now, the time has come to re-evaluate your website and see how well it’s really serving and informing your customers, and how well it’s advertising your company’s brand.

When you are redesigning your website, don’t rush. And don’t skimp.

You don’t want to have to go back and keep tweaking things and adding that one element that you forgot, or taking out a bunch of elements that you now realize are distracting and irrelevant.

And you don’t want to pay so little for your web design services that you end up with a poorly designed, hard to navigate website.

When you are getting ready to embark on a website redesign, make sure that you communicate your needs to the website designer. You will want to discuss the scope of the project, how many pages you will need, what type of information that you want to convey, what type of audience you will be speaking to – conservative, creative, younger, older, students, race car fans…this will have a huge impact on the look of your site.

You will want to decide if you are going to have a static website or if you are going to update it regularly with industry news or company news, and if so, who is going to do the updating – you or the web designer?

And finally, here are some factors to consider in your redesign, that you will want to discuss with the design company that you hire:

Do you need to completely change the look of your website? You may want to do so if your website is poorly designed and not pleasing to the eye, and if it does not contain any logos or color schemes that are consistent with your company’s overall brand. If your company does use a logo and a specific color theme, and those are already in use on your site, at the very least you will want to have your web designer incorporate those into your new design.

How SEO friendly is your website? Many website designers use images where they could be using text. Search engines can not “read” images so important phrases that would help to make your site easier to find on the internet – say, “Colorado cosmetic dentists” – will be unreadable to the search engines. So make sure that you hire a website designer who understands search engine optimization as well as design.

Look over your current website to determine what works, what should be kept, and what needs to go. First, put yourself in the mind of a new potential customer who has never been to your website before and knows little or nothing about your services. Does the top portion of the home page, the first area that a potential customer sees, clearly communicate what your company does? The Jacoby and Myers website, for instance, says “Jacoby & Myers Law Offices” – and underneath that is the tagline, “America’s Most Familiar Law Firm”. Potential new clients immediately know what services the company provides and they also know the company’s USP – unique selling proposition.

Now look at the website as if you were a regular customer returning to the site. Is it easy for your customer to find what they need? Is it easy for them to place a new order or contact customer service, or do they need to search for the links that will allow them to do so?

Richard James works for Just Web Designers, where UK companies can get quotes from up to 4 reputable website design firms. Visit for details.

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4 Signs -Does Your Medical Website Needs Redesign?

Gone are the days of yellow pages which will take up hours of searching a dental clinic or practice, because with the innovation of internet, finding a dental clinic are just a few clicks away. Recent statistics revealed that the number of people going online to look for medical and health information is growing exponentially each year.

With the advancements in design and development technologies, many medical website owners are now looking for an effective way to redesign their website. You may have a doubt, “If you redesign your website, will it hurt your search rankings and leads?”

The answer is yes, but only if you don’t do it right. The first step is to make sure you’re redesigning your site for the right reasons. So before taking final decision to redesign your website, ask yourself the following questions:

– Have your received negative feedback from clients?

– Nowadays more than 75% of the people surf online to find health information, making appointments, or utilizing online medical record systems. So if you’ve recently received negative feedback of your site, then it might be time for an update.

– Is your site navigation fast and intuitive?

– The answer No means, it’s the right time for a web site redesign. Good and fast site navigation relies on multiple must-have elements like menus, sidebar links, footers, and nested hyperlinks, and more! If you don’t have these must-have features in your site, or if your site navigation frustrates your visitors, it’s time to redesign your medical website.

– Is your medical website design is new patient friendly?

– People will not spend more than 5 minutes trying to figure out what your website is about and what it has to offer. The best way to ensure you’re getting the right information out to your reader is to make the page easy to scan.

– Use proper H tags to focus on the important items. You can also use pull quotes, block quotes and images.

– Your readers shouldn’t spend 30-40 seconds trying to find contact info. While redesigning your website, make sure patient appointment forms, staff details and contact information are available on the home page.

– Is Your Website Appealing? The world may tell you that people don’t judge a book by its cover, but that’s a lie in case of web design. Redesign your website appealing and make the first impression better be a good one.

As you may well know, the medical website design should provide vital information to clients without clutter and gimmicks. Then why wait? Redesign your medical website today to gain more traffic and eventually new patients.

Whether you need medical website redesign or need to create a new website, MedNet can help you create a dynamic medical practice website that is up-to-speed with the latest online trends. Get started to design your website, click here.

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Home Business Lead: A Website Design For Today Will Build Your MLM Lead List

With today’s information super-highway, most people are protecting themselves against outbound marketing sources using technology. The result is that inbound marketing has become far more appealing. It allows you to reach more people and attract many more home business leads, at a much lower cost.

So many websites are focused on appearance, rather than intentions. They’re billboards in the desert. If you are unable to grow a MLM lead list as a result of insufficient traffic, what’s the point of an attractive looking website?

Many business owners opt to revamp their websites for the wrong reasons e.g. want to include the latest look or bored of the old look. But the correct reasons for a redesign are to enhance your exposure so you get seen by additional prospects and to convert these MLM business leads into distributors. Thus, your business website’s single objective is to build your MLM lead list.

3 Essentials To A Winning Website Redesign That Will Increase Your MLM Lead List

1. Get Seen By Prospects

Use inbound marketing to get found by providing worthy content, optimizing your site for search engines and marketing your content through social media sites.

Content drives visitors. Search engines love fresh content and so do visitors, resulting in more home business leads and growing your MLM lead list. You can create fresh content in the form of blog posts, podcasts, videos, presentations, ebooks, press releases and paid advertising.

2. Convert Your MLM Business Lead

Since the objective of your website is home business lead generation, the point is to translate your visitors into MLM business leads. Ensure your landing page is particular to your target market. Have an enticing call to action to convince your visitors to give their details, and so build your MLM lead list. The best way to do this is to give something of significance to your prospects for free. Everyone loves something for free, right?

3. Evaluate Your Redesign Results

Your website redesign must deliver a measurable return on investment (ROI). Make sure you identify your current website performance stats so you know what your minimum benchmark measurements are for the redesign.

Establish your home business lead generation goals ahead of a redesign and rate the outcome of your redesign versus prior performances.

Useful Ideas For A Successful Website Redesign Process

1. Take stock of your website assets e.g. content, ebooks, inbound links, keyword rankings, conversions. Secure those assets that are worthy. HubSpot has free trial offers to help you with this.
2. Use your resources on creating good content, in preference to designing a beautiful website. Whilst a good looking website is important, good content trumps a beautiful design.
3. Test various approaches to establish what works e.g. position of opt-in box, background colors, landing pages etc. Keep these tests straightforward and easy to measure. Don’t try to measure everything on your website. Choose 3 to 5 significant business metrics and focus on testing these. Usually for a home business lead generation website these metrics are traffic, leads and sign-ups.

Continually bear in mind that the key objective of your website is a home business lead generation tool that’s central focus is to develop your MLM lead list with quality MLM business leads. When redesigning or even initially designing your website, appeal to the wants of your target market, and not yours.

To take this strategy and your business to the next level, benefit from the leading self-branded marketing system used by many top producers to market their business opportunity. Visit

Carla Baldock focuses on fast-tracking the success of home business entrepreneurs through an effective zero-cost marketing strategy that rapidly builds quality home business leads on semi-autopilot.

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