PR: Healthcare’s #1 Educational Marketing Tool

Although most physicians and health care practitioners understand that a strong public relations outreach is the backbone of any effective medical marketing campaign, there are still those that misunderstand the process.   The thought of actively marketing still terrifies some in the medical field.  It is difficult for those to understand that an effective public relations or media relations campaign is not only an integral part of a successful practice it is the most effective educational tool available.

A PR campaign is not just about marketing, it’s also about informing and educating.  The media is how most of the public learns about medical breakthroughs and health-oriented stories.  Whether it be CNN, the New York Times, Time magazine, the Wall Street Journal or the Today Show, it is via the media that people learn about the latest in cardiovascular or diabetes treatments, the newest medical tests, or the most recent health-oriented breakthroughs.

Today, savvy hospitals and physicians view public relations as an integral component of their business strategy.  But many still have to come to terms with the process.

It’s not enough to simply hire a public relations firm; it’s important to work with them, a change in attitude and outlook is required.  For example, when it comes to communicating, doctors are used to presenting scientific data to their peers. They are trained to think in terms of studies and statistics, whereas the public and media both understand and respond more favorably to anecdotal stories.

When speaking to the media, physicians have to effectively communicate.  They can’t talk solely using the jargon of their particular field, since this makes for a very insular form of communication. This not only applies to physicians and health professionals.  All business professionals can benefit from learning to speak the public’s language and honing their ability to communicate, but those in the medical field can perhaps benefit the most.

An intelligent, effective media campaign educates and informs the media and the public. Used effectively, P.R. can usher in new concepts and perspectives, and shape the ideas of a community and a nation.  To reach that end, physicians need to view themselves as educators. After all, we live in the information age and no profession, field or practice can avoid its effects. Professionals who understand the process and actively utilize the media to not only promote their practices but also to inform and educate are the ones who will succeed.

Content © Anthony Mora 2010


Anthony Mora began his media career as a freelance journalist for such publications as Us, Rolling Stone and other local and national publications. He served as editor-in-chief of two Los Angeles-based entertainment and lifestyle-oriented publications, and co-founded Phillips & Mora Entertainment, a public relations and personal management company, which ventured into video and film production. In 1990, Anthony formed Anthony Mora Communications, Inc. a Los Angeles-based media relations company that specializes in media placement, image development, and media training. AMC Inc. has placed clients in: Time, Newsweek, 60 Minutes, CNN, The Wall Street Journal, The Oprah Winfrey Show, The New York Times, Los Angeles Times, and other local, national, and international media outlets. Anthony has been featured in: USA Today, Newsweek, The New York Times, The Los Angeles Times, The Wall Street Journal, The BBC, CNN, Entrepreneur, Fox News, MSNBC, and other media. He has written three books. The most recent, \\”Spin to Win,\\” is a step-by-step guide on how to define goals and utilize the power of the media to achieve success in any field. Practical and user-friendly, \\”Spin to Win\\” can be utilized by heads of major corporations, small business owners, and entrepreneurs.

Fishing Report

Fishing reports are mainly a diary coming out from anglers or fishing enthusiasts that contain a set of information and details of a recent fishing or boating adventure they had have. On the other hand these reports also offer some advices from experts on some particular issue that come handy for seekers. These reports are a nice platform to get in touch with people from same as well as different spheres. These reports also help people get some daily update about different fish, including different fishing places. Users are also allowed to post their own fishing reports, sharing their own experiences.

Posting fishing reports also help the users to share some special tips or insight that can help others to some more know how of the art of fishing or boating.

These reports help you to get a first hand and faithful information that help them have a successful day in the water. These pieces of texts are the perfect way to discuss all aspects of all type of fishing including fly, surf or sport fishing. These reports are the best way to shoot the breeze with your fellow saltwater sportsmen from hot spots.

Posting fishing reports on websites not only give you and your experience a global platform to share but it also help others derive some important points that they must be missing somehow. These reports keep us updated about perfect time and places to catch the wealth that you are longing for. These are not just mere fishing articles; these carry genuine information experiences so their worth is more. They may also carry fishing pictures, blogs and forums.

These fishing reports are so versatile in nature, that you can get or include anything or almost about everything that comes under fishing. Broadly the purpose of posting a fishing report is to share and gather information about fishing or boating.

Aashi Khattar writes for Fishing Report Australia. For More Fishing Reports you can visit

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There are many definition of education but in a simple way education is an act or process of passing on or gaining general knowledge, building the ability to reason and judge, and generally training oneself or others mentally for matured life.

Many underdeveloped countries today do not pay attention to the importance of education in the society and this has made most countries not to be developed. I ask myself what advantage it will be if most of these underdeveloped countries have people in the government who are well educated and if they could give proper attention to the education sector of the country in order for the youth to develop and be able to reposition the country as they are been called leaders of tomorrow.

It is well known that education leads to success and I will be discussing the importance of education and why I think education is the backbone of anybody that needs to change the world in a positive way.

Education can never be underestimated as education forms the heart of any society. The knowledge of making new discoveries, executing these discoveries for the success of any society can be achieved through education. The growth of many developed countries today can be attributed to the quality of education that is been imparted to the people. People who have quality education are able to improve the society by making reforms that will cause economic, social and political growth and development of the society.

Education opens your mind to better understand the world around you and how things works. Learning the different cultures and happenings taking place at different places around the world is possible through education. Our horizons are been broaden through education so that we can not only confined to what is happening in our countries but what is happening around the world.

Good jobs today are given to well educated people, this was stressed in the words of the United State President Barrack Obama, when he said “In an economy where knowledge is the most valuable commodity a person and a country have to offer, the best jobs will go to the best educated- whether they live in the United States or India or China”. This statement shows the importance of education in getting the best jobs in the society and holding the best positions in companies.
Education helps you to have confidence in life. You are able to plan your life effectively when you have education as it will help to analyze problems of life and be able to come out with solutions to those problems that you might face. Educated people are able to make decisions that can change life in a positive ways as they will have acquire alot of experience as they learn new things every day.

The importance of education is well evident in developed countries as it play a major role in personal and social development. Education has been used as a means to alleviate poverty, oppression, and war as the leaders are well equipped with knowledge to guide the country towards growth.

In some countries, there has been problem of overpopulation which is one of the greatest worry of mankind. Overpopulation can be attributed to lack of proper and better education. Sex education needs to be taught to the youths who are adult of tomorrow.

Financial growth in one’s life can be achieved through education. Instructions on how to manage money and invest the money wisely can be achieved when you have good education as you are well knowledgeable on the ways to start your own business and reducing the risk of getting bankrupt.

Education has been used as a major tool to inform people of their rights and services that they can have access to. In order to be able to differentiate between doing the right and wrong, education plays a vital role as youth are been taught what ought to be done and what not to be done in the society and how they can be a responsible person in the society.

Lastly, children from their early age needs to understand the importance of education. This will help them have open minds and be able to have the determination to learn new things as their brain are able to assimilate new things when they are young.

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