Global Automotive HVAC Market 2016: Industry Demand, Segment, Statistics and Research to 2021

Global Market Research Report on Automotive HVAC System Market 2016 is a professional and in-depth complete study on the current state of the Automotive HVAC System worldwide.

The global Automotive HVAC market provides for the heating, cooling, and ventilation of the cabin of a vehicle. The global HVAC market is expected to grow at a CAGR of 18.5% till 2015 with a sales of 144.3 million units. Increased cabin comfort in the automotive market is a value addition service that manufacturers cannot ignore. This is a key driver for the growth of the market as it is estimated that global auto sales would reach 85 million units by the end of 2014. Most automotive users need HVAC for comfortable travel; therefore, the Automotive HVAC market can expect good sales volumes in the next five years.

However, the price of HVAC equipment is constantly declining which is expected to have an adverse affect on the market revenues. The HVAC equipment prices have declined by 20% in the past five years and the same is expected in the near future. Even though automotive HVAC has been adopted by all segments of automobiles, sunroof is still a part of luxury segment. Therefore, it is a challenge for automakers to develop sunroof system for all segments for effective use of HVAC.

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Some of the companies profiled in this report are Air International Thermal Systems, Brose Fahrzeugteile Gmbh & Co. Kg, Calsonic Kansei Corporation, Behr Gmbh. & Co. Kg, Delphi Automotive Plc, Denso Corporation, Halla Climate Control Corporation, Johnson Electric Holdings Ltd, Sanden Corporation, and Japan Climate Systems Corporation.


• This report provides market intelligence with respect to technology, components and geographies
• Deep dive of top factors impacting the market growth
• Value chain analysis, Porter’s five forces, top investment pockets are analyzed and presented in detail in the report
• SWOT analysis and strategic developments are included in the report for key players
• To study the challenges and opportunities available in the automotive HVAC market
• To derive market estimates for automotive HVAC market and its sub-segments
• To analyze the key strategies adopted by major market players engaged in the market
• To analyze the market factors in various geographic regions and understand business opportunities
• To assess and rank the top factors that are expected to affect the growth of the market


• Automatic
• Manual


• Compressor
• Heat exchanging equipment
• Receiver/Dryer
• Expansion valve

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• North America
• Europe
• Asia-Pacific
• RoW


• Automotive HVAC market manufacturers, dealers, and wholesalers
• System integrators and software vendors
• Component providers and technology developers
• Research institutes

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The Essential Kitchen Renovations Guide

Many are considering kitchen renovations. Most of the time, this is because we want to create a more modern space, or we want to make sure that when we sell our homes again, our home has a higher value.

Whatever the reason, when you are considering to renovate your old kitchen, this ultimate kitchen renovating guide will make it easier to remodel your kitchen, without any regrets. These are some of the most important things that you should consider when you are remodeling your kitchen.

Do some research first

The first thing that you need to do, is research. The more research you are doing, the better the results will be. You want to make sure that the remodeling that you are going to do, is going to be possible in your kitchen.

You also want to get some ideas about how the latest kitchen designs look so that you can design your kitchen according to the latest designs, but according to your budget as well. You can also research some of the best kitchen designers that can do the remodeling for you.

Make space in your budget for hidden costs

You need to plan your budget carefully. Making sure that you have enough money for the whole remodeling project. You don’t want to be half-way just to find that you have run out of money.

However, you need to make sure that you have enough money for hidden costs as well. When something goes wrong with the project and where it is going to cost you some extra money. Money that you didn’t budget for. This does happen, and you need to make sure that your project doesn’t stop because of money issues.

Consider quality first when doing a renovation

Yes, we are sometimes looking for cheaper things, when we are renovating our homes. This is just easier to do things cheaper. Then, we have some more money to complete the whole project. However, this might mean that you are purchasing poor quality.

It is better to consider quality over cheaper. When you are taking quality seriously, you will have a new kitchen that will last for a long time, before something will need to be repaired. With the cheaper options, you will always need to repair something.

Kitchen space planning

To be successful with your kitchen renovation, you need to make sure that you are considering kitchen space planning. Making sure that you have enough space for the things you want to do in the kitchen.

There are somethings that you should consider with space planning. Making sure that the cabinets are going to fit into the kitchen, leaving enough space for the oven and move space around the kitchen. And, to consider the fridge as well. This is why you need to plan your remodeling idea before you just start remodeling without considering the space you have available.

Final thoughts before revovating

We always have some great ideas, when it comes to kitchen remodeling. We are seeing so many kitchens online that we would dream to have. But, we need to be realistic as well. Making sure that we have the right budget, space, and area for such a dream kitchen.

You should also consider if the remodeling project is something that you can do by yourself on a weekend, or this is something that you should rather let a professional handle.

This is the ultimate kitchen remodeling guide. A guide that will make sure that you are thinking about all the small details about remodeling your kitchen. We are spending a lot of time in the kitchen, and having a modern kitchen is great. But you need to make sure that the remodeling that you planFree Web Content, will fit into your budget and in the size of your kitchen. Always consult with an experience and reputable kitchen builder when considering to renovate and update your existing kitchen.

Is Landscape Design Necessary?


Landscape design can be one of the best methods for transforming the way a yard or garden looks. Is this something you need to do, though? After all, it seems easy enough simply to pick a plant you like, purchase it, and then put it in yourself. You’ve never had a formal plan for your yard before. The key thing to remember is that by incorporating a plan from the start, you can create more and achieve better results than if you did not do so. For many people, there is a great deal of opportunity available if they put together a plan of action for their landscaping. Experts can help do this for you, too.Conserving Water and Developing BeautyOne of the reasons that landscape design can be extremely effective is that it can help you to achieve conservation. For example, if you live in an area where you would need to spend a good deal of time watering your lawn, designing the landscaping properly could reduce your water needs. Some grasses require less. By planting shrubs or flowers requiring more water at the base of a hill, you need to water less than if they were at the top of the hill. You can also reduce the amount of water necessary for some plants by placing them under the shade of a larger tree. At the same time, you can develop a level of beauty that is unique. You can create a blend of colors, textures, and even flowering styles in such a way as to make it look beautiful. Without some type of formal plan, it can be difficult to make sure everything is arranged in a complimentary manner. You cannot achieve a cohesive look as easily.Still another benefit to a formal design plan is that plants that need the same nutrition and features are lumped together. For example, if some of your plants require a looser soil, lump them together and put those that do well in a clay-based soil in another area. This can make providing the plants with their needs much easier than if you were to cater to each plant individually.Overall, the goal of landscape design is to create a space that offers everything you need and desire at the lowest cost and with the biggest long-term benefit. By creating a plan that includes hardscape and softscape features, as well as plants that will last for years, you can reduce your overall budget in the long term. That could mean a significant savings to you. Instead of replacing plants that do not make it every year, you get to enjoy the beauty they have to offer year after year.

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When considering options for landscape design NJ residents want to make sure that their designer is experienced with the local climate and soil conditions. Visit the following for more information:

Lessons From Interior Design That Help Create Great Trade Show Displays


Good interior design is excellent at evoking a mood or reaction from anyone who steps into the chosen room. In the same way, you want to see a response from everyone who enters your trade show display. That reaction will vary depending on the product you offer and your industry, but important design concepts that help interior designers can aid you as well. Your booths may not be identical to a room in a home, but thinking of them as such, at least for part of the creation process, may not be a bad idea.Lesson 1: Don’t Be Afraid Of Color In Your Trade Show DisplayMany companies worry that using bright or bold color schemes in their portable displays risks making them look unprofessional, or presents the wrong image. In fact, bright colors are an excellent way to draw attention to the parts of your trade show display that will be most relevant. If you’re promoting a new product in the midst of other, older models, use the bright color to emphasize what’s new. Your visitors will automatically look there first, spotlighting your new item. Similarly, don’t be afraid to use color even if you don’t have anything that should be highlighted particularly; just avoid splashing it all over your booth. If you use it on every wall, your unit will look more like a circus tent than an exhibit, and that will have a negative impact. When used wisely – as a highlight, rather than a feature – color is an excellent way to accent your units and make them stand out in a crowd.Lesson 2: Don’t Be Afraid Of Themed Portable DisplaysSome of the best designs have featured themes followed to their absolute extremes, pursued so far that they are almost tacky. While that style is certainly an acquired taste, you can sample it a bit in your own creations. Your booth shouldn’t be afraid to cater to your niche market, even if that means descending slightly into the tacky. If you’re promoting your manga line at an anime convention, don’t be afraid to use large cutouts of your characters to bring them to life! Bigger isn’t always better for booths, but when you’re going for a theme, you should use it with confidence. Lesson 3: Function And Form Can CoexistYou don’t need to choose between an attractive booth and one that functions well and stows easily. Many of the most beautifully designed rooms are in fact quite low maintenance, easy to care for, and worry free for their owners. The key is to keep your goal in mind during the design process, and always be thinking of ways that you can enhance your function while never sacrificing form. Like interior design, this aspect of designing trade show displays can be frustrating and take time to get right. If you’re working with an exhibit company, it should be easier because the company will have experience that goes beyond yours.  Exhibits aren’t identical to rooms in your home, but by taking away lessons commonly used in designing living space, you can improve your company’s presence at your next convention. A better use of color, fearless use of theme, and careful attention to form will all help your trade show displays be successful.



Chris Harmen writes for Skyline, a leader in creative Houston trade show displays design. Skyline has won many awards recognizing the outstanding designs of their portable displays in Houston.

The 8 Essential Elements Of Writing A Winning Book Proposal: How To Get A Book Publish

Once you have invested time (and maybe resources) in writing the nonfiction book you’ve always wanted to write, it’s time to take steps toward publishing your book. First step in catching the interest of a book agent and the book publishing company is to make them want to publish your book.

You can accomplish this with your book proposal. You want to make it easy for your book editor to identify, in a glance, what your book is about, how long it is, its target audience, who you are (credibility), etc. Your successful book proposal should contain the following elements:

Title Page

This is your cover sheet. The book’s title and the name of the author are centered in the middle of the page. In the upper left corner, type Book Proposal. In the bottom right, type your name, address and phone number (or, if you have one, your book agent’s).


Summarize what your nonfiction book is about: the topic, who will read it, why it’s important or interesting to your intended audience, and what makes your book different from others in the field.


Specify approximate word length, number of chapters, types of illustrations or graphics to be included and any unique organizational schemes or formats (for example, is your book divided into major sections or do you use sidebars?)


Tell the editor who will buy your book, how many of these people exist, and why they need it or will want to read it. Use statistics to dramatize the size of the market. For example, if your book is about infertility, mention that one in six couples in the US is infertile.

Book Promotion

Is your nonfiction book a natural for talk radio or Oprah (be realistic)? Can it be promoted through seminars or speeches to associations and clubs? Give the publishing agent some of your ideas on how the book can be marketed. (Note: Phrase these as suggestions, not demands. The publisher will be interested in your ideas but probably won’t use most of them.)


Here you list books that compare with yours. Include the title, author, publishing agent, year of publication, number of pages, price, and format (hardcover, trade paperback edition or mass market paperback). Describe each book briefly, pointing out weaknesses and areas in which your book is different and superior.

Author’s Bio

A brief biography listing your writing credentials (books and articles published), qualifications to write about the book’s topic (for instance, for a book on popular psychology, it helps if you’re a therapist), and your media experience (previous appearances on TV and radio).

Table of Contents/Outlines

A chapter-by-chapter outlines showing the contents of your proposed nonfiction book. Many editors tell me that a detailed, well thought-out table of contents in a proposal helps sway them in favor of a book.

Although a solid idea and an excellent book proposal which include all 8 essential element do not assure the success of the book or even that the book publishing company will accept it, they no doubt increases the probability of getting a book published. If either the idea or the book proposal is weak, the chances of the book sale are slim to none.

Paint Color Apps to select the Next Color for your Home

Still on the fence about choosing a color for your next home painting project? Why not use technology to make the final decision? There is a plethora of mobile apps from your favorite paint manufacturers and home improvement stores to help you make the decision. Let’s begin exploring different mobile apps to pick the next color for your home.

Painting your home is all about choosing the right color. You may love the Periwinkle shade of pink or your current favorite may be Sun Porch yellow. But, will the shades look beautiful on the walls? Sometimes, you may love a particular color but it may not translate beautifully on the walls. Lucky for you, there are a couple of options other than buying the usual paint tester pots at the local home improvement store.

Technology to simplify your Choice!

It is amazing how you can choose from a plethora of color options and narrow the list to a select few. Let’s take a look at few of the popular home painting apps that are easy to use.

1. Color Capture by Benjamin Moore

With Color Capture, you can easily match the colors of a picture and get a few more closest shades to help you make the decision. The app allows you to not only browse through all the Benjamin Moore paint color families and collections but it also offers you the opportunity to share your favorites on social media and obtain reviews from your friends.

If you are confused about choosing a paint color, Benjamin Moore offers ideas and inspiration for painting living room, bedroom, bathroom, kitchen and every other part of your home.

The Paint Calculator option allows you to ascertain the amount of paint that you need to color the room. If you are using the same color for more than one rooms, simply add the total square footage of all the rooms to get an estimate.

Once you have chosen the color palette for your room, you can select the nearest store and buy the color to begin painting.

2. Color Snap by Sherwin Williams

It is one of the most comprehensive paint apps that allows you to explore colors beautifully. You can select color palettes on the basis of any picture in your phone or tab. You can even scan a number from the Sherwin Williams color card and check how it will look in your home. Alternatively, there is the option of choosing color options from its Digital Color Wall. Once you have selected the colors, you can use the sample scenes available in the app or upload any of your pictures to see how the color will look.

The app is ideal for homeowners who haven’t narrowed it down to a few color options. You can take inspiration from different photos of wildlife, cuisine, outdoors and several other things to find the next color for your home.

The Color Snap app gives you ratings of different Sherwin Williams products that are ideal for every room of the house.

You can also locate the nearest store with it and calculate the amount of paint required to give new color to your home.

3. Project Color by The Home Depot

Project Color is a home painting app by The Home Depot, a premier home improvement supplies company. It is a simple app with three main functions:

See it – After you click a picture from your phone or upload one in the app, you can pick your favorite color and see how it looks on the walls. You can play with the Image Tools and edit the lighting to see how the color will look in different lights.

Match It – It is similar to other apps where you can click a picture and find the exact match of the colors. The most amazing feature of the app is its “live feature”. You can move your camera and get real-time feed of different colors in the frame. You can then select the color of your choice and check how it looks on the walls of your home.

Find it – You can view all the different paints and stains available with The Home Depot. Also, you will be able to see your favorite colors options and recently viewed colors here.

The best thing about the app is that once you have picked out your favorite colors, you can shop for it from the company’s online store. You can even share with your friends to get their view on your choice.

The Final Decision

When it comes to using mobile apps for choosing a paint color, many homeowners complain that the actual painting results vary from the results they see in the app. It is essential to remember that on-screen color representation differs in reality. The actual painting result depends on the color choice, painting technique, number of coats, etc. But, it doesn’t mean that you avoid using the apps. They are useful in helping you explore different color options. You can get an idea of how the paint color will look in your home. And, once you have shortlisted a few optionsArticle Search, you can opt for paint samples and testers to make the final decision. It means you will be able to enjoy the best of both worlds!

Happy Painting!


Global Automotive Cylinder Head Market 2016 Size (Volume and Value), Sales, Sale Price and End Users


Global Automotive Cylinder Head Industry 2016 Market Size Share Growth Forecast Research and Development

The Global Automotive Cylinder Head Industry report gives a comprehensive account of the Global Automotive Cylinder Head market. Details such as the size, key players, segmentation, SWOT analysis, most influential trends, and business environment of the market are mentioned in this report. Furthermore, this report features tables and figures that render a clear perspective of the Automotive Cylinder Head market. The report features an up-to-date data on key companies’ product details, revenue figures, and sales. Furthermore, the details also gives the Global Automotive Cylinder Head market revenue and its forecasts. The business model strategies of the key firms in the Automotive Cylinder Head market are also included. Key strengths, weaknesses, and threats shaping the leading players in the market have also been included in this research report.

The report gives a detailed overview of the key segments in the market. The fastest and slowest growing market segments are covered in this report. The key emerging opportunities of the fastest growing Global Automotive Cylinder Head market segments are also covered in this report. Each segments and sub-segments market size, share, and forecast are available in this report. Additionally, the region-wise segmentation and the trends driving the leading geographical region and the emerging region has been presented in this report.

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The study on the Global Automotive Cylinder Head market also features a history of the tactical mergers, acquisitions, collaborations, and partnerships activity in the market. Valuable recommendations by senior analysts about investing strategically in research and development can help new entrants or established players penetrate the emerging sectors in the Automotive Cylinder Head market. Investors will gain a clear insight on the dominant players in this industry and their future forecasts. FurthermoreFree Articles, readers will get a clear perspective on the high demand and the unmet needs of consumers that will enhance the growth of this market.

Table of Content

Chapter One Automotive Cylinder Head Industry Overview
1.1 Automotive Cylinder Head Definition
1.1.1 Automotive Cylinder Head Definition
1.1.2 Product Specifications
1.2 Automotive Cylinder Head Classification
1.3 Automotive Cylinder Head Application Field
1.4 Automotive Cylinder Head Industry Chain Structure
1.5 Automotive Cylinder Head Industry Regional Overview
1.6 Automotive Cylinder Head Industry Policy Analysis
1.7 Automotive Cylinder Head Industry Related Companies Contact Information

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Chapter Two Automotive Cylinder Head Manufacturing Cost Structure Analysis
2.1 High Purity colloidal silica Supplier and Price Analysis
2.2 Equipment Suppliers
2.3 Labor Cost Analysis
2.4 Other Cost Analysis
2.5 Manufacturing Cost Structure
2.5 Automotive Cylinder Head Manufacturing Technology

Chapter Three Global Automotive Cylinder Head Capacity Production and Production Value
3.1 Global Automotive Cylinder Head Manufacturing Base
3.2 2011-2016 Global Automotive Cylinder Head Capacity and Production
3.3 2011-2016 Global Automotive Cylinder Head Production Value and Growth Rate
3.4 2011-2016 Global Automotive Cylinder Head Capacity Production Price Cost Production Value and Gross Margin

Chapter Four Automotive Cylinder Head Sales and Sales Revenue by Regions
4.1 2011-2016 Global Automotive Cylinder Head Sales by Regions
4.2 2011-2016 Global Major Regions Automotive Cylinder Head Sales and Growth Rate
4.3 2011-2016 Global Automotive Cylinder Head Sales Revenue by Regions
4.4 2011-2016 Global Major Regions Automotive Cylinder Head Sales Revenue and Growth Rate
4.5 2011-2016 Global Major Regions Automotive Cylinder Head Sales Price

Chapter Five Automotive Cylinder Head Application Consumption
5.1 2011-2016 Global Automotive Cylinder Head Key Applications Consumption
5.2 2011-2016 Global Automotive Cylinder Head Key Applications Consumption Share

Chapter Six Automotive Cylinder Head Price Cost and Gross Margin Analysis
6.1 2011-2016 Global Automotive Cylinder Head Price and Sales Price
6.2 2011-2016 Global Automotive Cylinder Head Cost and Gross Margin

Chapter Seven Automotive Cylinder Head Major Manufacturers Analysis
7.1 Company A
7.1.1 Company Profile
7.1.2 Product Picture and Specification
7.1.3 Capacity Production Price Cost Production Value
7.1.4 Contact Information

7.2 Company B
7.2.1 Company Profile
7.2.2 Product Picture and Specification
7.2.3 Capacity Production Price Cost Production Value
7.2.4 Contact Information

7.3 Company C
7.3.1 Company Profile
7.3.2 Product Picture and Specification
7.3.3 Capacity Production Price Cost Production Value
7.3.4 Contact Information

7.4 Company D
7.4.1 Company Profile
7.4.2 Product Picture and Specification
7.4.3 Capacity Production Price Cost Production Value
7.4.4 Contact Information

Chapter Eight 2016-2021 Automotive Cylinder Head Industry Development Trend
8.1 2016-2021 Global Automotive Cylinder Head Capacity Production Overview
8.2 2016-2021 Global Automotive Cylinder Head Sales and Growth Rate
8.3 2016-2021 Automotive Cylinder Head Production Value
8.4 2016-2021 Automotive Cylinder Head Price
8.5 2016-2021 Automotive Cylinder Head Gross Margin
8.6 2016-2021 Automotive Cylinder Head Cost Price Production Value Gross Margin

Chapter Nine Automotive Cylinder Head Marketing Analysis
9.1 Automotive Cylinder Head Marketing Channels Status
9.2 Automotive Cylinder Head Ex-work Price Channel Price End Buyer Price Analysis
9.3 Automotive Cylinder Head Regional Import Export Trading Analysis

Chapter Ten Automotive Cylinder Head Industry Chain Suppliers and Contact Information Analysis
10.1 Automotive Cylinder Head Raw Materials Major Suppliers and Their Contact Information
10.2 Automotive Cylinder Head Major Suppliers and Their Contact Information
10.3 Automotive Cylinder Head Key Buyers (Consumers) and Their Contact Information
10.4 Automotive Cylinder Head Supply Chain Relationship

Chapter Eleven Automotive Cylinder Head New Project Investment Feasibility Analysis
11.1 Automotive Cylinder Head Project SWOT Analysis
11.2 Automotive Cylinder Head New Project Investment Feasibility Analysis

Chapter Twelve Global Automotive Cylinder Head Industry Research Conclusions

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Bathroom Interior Ideas

Modern bathroom interior design focuses heavily on incorporating warmth, style, and functionality in equal measures. Designers will often look at adjacent space and consider the possibility of losing space in one room to add space to the small bathroom. They view the room as a potential retreat and design with that in mind. By adding storage space, square footage, and modern fixtures built for real people, bathroom interior designers can take your bathroom out of its time warp and into the new millennium.

Lighting FixturesYou might spend a lot of money renovating the bathroom, but it will be the lighting fixtures that will add the finishing touch and make the bathroom a pleasure to use. Be sure to give sufficient attention to lighting from the start. Proper lighting will highlight your remodeling efforts, while inadequate lighting will detract from them. Too often bathroom lighting is inadequate. You don’t have to buy expensive bathroom lighting fixtures to solve the problem, but you do need to buy the right fixtures. You can be creative and buy distinctive yet tasteful fixtures that go with the rest of your décor.

Integrating StorageWhen you’re planning your bathroom interior design, remember that you’ll need somewhere to put the linen cupboard. Storage is a boring but essential aspect of bathroom design; you’d be surprised at just how much we keep in our bathrooms, including medicines, toiletries, stacks of towels and sometimes the laundry basket too. Don’t be tempted to skimp on storage to save space. This is a false economy, because the mess has to go somewhere, and a bathroom with little storage is a cluttered bathroom – not spacious or restful at all. Don’t be shy with ideas: matching your storage receptacles to your bathroom’s theme will make you feel less resentful about devoting space to it. A minimalist bathroom will look great with a traditional white bathroom cupboard, while a rustic-style bathroom will be enhanced by a pine cupboard, perhaps with stenciling.

Bathroom MirrorsBathroom mirrors come in many different shapes, sizes, and styles: rectangular, round, oval, special shapes, with and without frames, and large to small. Decorative wall light fixtures mounted on each side of a standard mirror will illuminate both sides of the face evenly, without shadows. A wall bracket lighting fixture can also be mounted across the top of the mirror. Fixtures using incandescent bulbs behind glass or plastic diffusers emit the most flattering light.

Safety precautions in bathroom designOne of the most important safety precautions to remember is that water and electricity don’t mix. Light switches should either be the cord kind or be situated outside the bathroom itself. You should also make sure that the electrical outlets for items such as hair dryers are safe, especially if those outlets are positioned near water sources. Old or damaged outlets may cause electrocution, or overheat and present a fire hazard. If your outlets are showing signs of wear and tear, get a qualified electrician to replace them. A good way of reducing your risk of electrocution is to install ground-fault circuit interruptersFeature Articles, which detect faults and stop the power supply when there are any electrical leaks in a circuit.

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This Straightforward System is Your Roadmap to Success

How to Create a Winning Marketing Plan in 6 Simple Steps

It’s surprising how many businesses open their doors without a business plan. You may not have to have every element of a business plan written down to be successful, but without financial projections and a marketing plan, you have no roadmap to success.

The marketing plan section of a business plan is generally a complex document requiring many hours of thought and planning. If you’re a small businessperson and need something quick to get going, the plan need not be extensive, however, it should be written down, followed consistently and updated periodically. In order to get people started and avoid overwhelm, I’ve devised a formula for a simple, straightforward marketing plan. It begins with a six-step outline and then progresses to a chart. Each of these can be completed in about 30 minutes and will provide the day-to-day marketing decisions every business owner needs to make.

1. Why: am I in business? What is the benefit to my customer? What is my vision?
2. Who: is my target market? Can I identify a specific niche?
3. Where: can I find them? Do they belong to certain groups, read specific media?
4. How: do I want to reach them? Will I give talks, go to networking events, do mailings, attend trade shows?
5. What: marketing materials do I need? Web site, brochure, newsletter, ads?
6. When: am I going to implement this strategy? What am I going to do and when am I going to do it?

Let’s say you’re opening a hair salon. The benefit to your customer is that you are open hours other salons are closed, in the evenings and on Sundays. Your target market is local professionals. You can find them in businesses in your area. You decide to reach them by holding a grand opening on a Sunday evening. You select a press release initially as your marketing material. You will send it to the local newspapers three weeks before the event.

Although it may seem simplistic, in reality this method is highly powerful. Whether you’re a new or existing business, you need to be marketing continually. This plan will keep you on track, on time and on budget.

If you have any questions about this marketing plan or would like to get a FREE e-mail consultation to Clarify Your Project or Plan, contact us at For information on more in-depth marketing plans, see our resources page.

© 2004 Andrea Susan Glass and Any reproduction of this article in any manner is prohibited without the consent of or the author. We give permission to use this article on your Web site or e-zine if you reproduce it exactly as it appears here including this notice. Visit for all your writing, editing and marketing needs and to order your FREE reportBusiness Management Articles, “Top Ten Tips on How to Write and Sell Your eBook for Maximum Profit with Minimum Effort.”

Contractor Vs. Do It Yourself

There is no question that money is the biggest motivating factor to doing a project yourself versus hiring a professional. However, let us be clear as to what we are gaining or losing when we hire a contractor versus doing the job by ourselves.

Do It Yourself – Obviously, unless you’ve done a similar project before for someone else, the contractor wins hands down on experience. The only time when that isn’t true is when you have an unscrupulous contractor, which is why you must always ask for references.

Contractor – A good contractor should be able to tell you about other jobs that they did for other clients similar to yours and thus be able to verify the experience they bring with them to the job. This experience will save you money by doing the job right the first time. Should this not occur, the contractor is responsible for fixing the job at the cost he quoted you as long as there is no question the contractor or his workers were at fault.

Do It Yourself – You screw up the job, you have to re-do it. There is no guarantee for a do-it-yourselfer and people typically don’t take out insurance on themselves or the job. You get hurt on the job, that comes out of your health insurance costs.

Contractor – Contractors not only should carry insurance on their workers and themselves, but also on the quality of the job. For instance, a roofing contractor should guarantee the roof will not leak after the job for a set period of time and should return to patch any areas of trouble without paying additional monies, if the quality fails to live up to the work agreement.

Do It Yourself – Without working a long time in the construction industry, you won’t have many contacts when it comes to looking for the best price on materials.

Contractor – A contractor not only has good contacts for materials but also is buying labor at reduced prices too. They can steer you towards materials that are less costly but as effectively and aesthetically pleasing as higher priced options. They buy in bulk and at a discount, sometimes passing some of that to buyer if you pay cash.

Do It Yourself – Without the experience, a do it yourselfer is bound to take more time than a contractor to finish the same job. They do save money but at the expense of time. If the job is small and time is not an issue, then this can be justified as a decent trade.